How Powell Software Leverages Allbound to Certify Hundreds of Individuals at Partner Organizations

Get to Know Mathilde

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Mathilde joined Powell in November 2020, taking responsibility for their global channel program and recognised the need to change the way they supported their partners.

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Get to Know Powell

Founded in 2015, Powell Software provides an intranet solution that empowers employees with the means to lead the digital workplace. Powell Software works closely with Microsoft, filling gaps left by Microsoft Teams.

Together, the solutions enable customers to better manage their employees with a greater level of security, while enabling field teams with mobile compatibility.

Powell Software empowers over 2 million users worldwide to be productive and engaged from anywhere while helping companies write their own “future of work” by leveraging the talent of their entire workforce.

As a leading intranet solution, empowering employees in the hybrid workplace, Powell Software supports 50 partners across four regions, worldwide. With such a broad channel and a heavy emphasis on certification, Powell Software turns to Allbound to enable and empower its partners. Today, Powell Software has surpassed 600 certifications, while saving hours on partner management efforts.

You lose so much time when you have to update content across many different systems. You have to see who can access what content in which version. If you have a global company, it’s very time consuming to manage manually, but could be resolved by a PRM.

- MATHILDE PLAS-NICOLAS, Global Channel Program Lead

Taking those 2 main drivers, Mathilde set out to find a better way through automation.

Managing the Channel with Allbound

To help partners get the most out of Powell Software, they’ve implemented a demo environment within their Allbound partner portal, allowing partners to share the product with leads and to practice within their own sandbox, in the same place they access training and other assets.

With the help of Allbound, Powell Software has reached nearly 1000 users in the past year via the partner portal. Further, their certification program is the most-seen page on their site, helping Powell Software to reach its top goals of enabling partners.

More Partner Engagement, More Portal Usage, More Success

On Allbound, Powell Software supports over 50 tiered partners, ensuring partners want to work with them over competitors. When Powell Software made the move to Allbound as its partner portal, certification and documentation were the highest priorities. Through developed learning tracks, Powell Software has certified partners at scale. Meanwhile, the Channel team works closely with the Process team to provide documentation for partners and clients.

Allbound is a time saver! Running a channel program requires a significant investment of time and Allbound helps with everything you need to run a channel program from marketing, content awareness and readiness demos, tools to be successful, event communication, and more, all in one place.

It’s very time-consuming if you have to update content everywhere and then manually manage who can see what and where, especially as a global program. Time is money and Allbound saves hours of time!

MATHILDE PLAS, Global Program Channel Lead

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Today, Powell Software’s partners can find everything needed in the partner portal, including documentation, certification, webinars and training replays, and more — everything is accessible in one central location.

Partners know they can count on Powell Software whenever needed, and one of their top goals is certifying partners. Powell Software actively provides helpful content and assets to enable channel partners to sell effectively. Through learning tracks on Allbound, Powell Software has certified over 600 individuals at partner organizations. Partners must be re-certified every three years, further necessitating a scalable training approach.

In Powell Software’s tiered partner program, organizations can graduate to higher levels by gaining certification and generating revenue, making a strong training program critical. With Allbound, Powell Software has implemented workflows to nurture partners to complete training and send out webinar reminders.

Channel Problems Resolved Through Allbound PRM

Powell Software is invested in avoiding churn and supporting clients using the product, so it’s essential to have a strong relationship with Allbound that enables them to succeed and accomplish their goals.

“Our partner can find everything they need on our partner center, which is based on Allbound’s solution,” highlighted Mathilde Plas.

“All documentation, all certification programs, replays of webinars — everything they want to find about our partnership is on the partner center.”

The people in Allbound are super nice to work with. I think it’s really nice to have that kind of exchange when we are working every day on one software and you’re using it every day.

– Mathilde Plas

To help partners get the most out of Powell Software, they’ve implemented a demo environment within their Allbound partner portal, allowing partners to share the product with leads and to practice within their own sandbox, in the same place they access training and other assets.

With the help of Allbound, Powell Software has reached nearly 1000 users in the past year via the partner portal. Further, their certification program is the most-seen page on their site, helping Powell Software to reach its top goals of enabling partners.