PRM: the new CRM
As businesses move towards relationship-based selling, the process that made CRM technology popular is now shifting towards PRM. Companies that stay ahead of this transition by building a strong PRM foundation will be best equipped to make the most of this change.
Consolidate the tech stack
Many companies use multiple tools like content repositories, learning management systems, portals, and reporting tools to manage partner relationships. Streamline this by bringing everything together into one easy-to-use platform designed for engaging with your business partners.
It’s all about the data
We can learn a lot about partner relationships from the data generated in PRM systems. This data can be used alongside technologies like marketing automation systems to make partner marketing and acquisition strategies even better.
It’s all about the data
We can learn a lot about partner relationships from the data generated in PRM systems. This data can be used alongside technologies like marketing automation systems to make partner marketing and acquisition strategies even better.
Safeguard sensitive data
The valuable data gathered from numerous interactions with partners may contain sensitive information. Instead of scattering this data across the organization, keep it secure and compliant in one centralized PRM system.
Streamline integration challenges
Integrating relationship management technology with your existing IT infrastructure can seem daunting. With concerns around data consistency, compliance, and security, it’s easy to see why. But the truth is most PRM systems can be easily integrated into existing systems.
Scale for future success
As your partner network grows, you must prepare for the increased workload of managing those relationships. PRM technology is designed to scale and support potentially hundreds of thousands of partners on the platform. Let PRM handle this so you can focus on more important tasks!
Feature level value
All partner marketing activity and sales data are integrated into your CRM, so you have a single point of truth of both direct and partner-sourced opportunities. Read more.
We offer Single Sign-On (SSO) capabilities, acting as an Identity Provider (IDP) for systems like LMS or Service Providers (SP). This streamlines internal team access using your existing directory tool, supporting SAML & JWT. Read more.
We handle the setup, maintenance, and support for all integrations, eliminating the need for additional resources from your organization. You can also rest assured that your data is safe with us; we prioritize data integrity and security and limit data retention. Read more.
Our data connector technology enables you to access all the data we track regarding your partner relationships. That’s a lot of data! Easily connect to popular business intelligence tools such as Tableau to report out the data you need. Read more.
